FLORANDFAUNA EXPERIENCE Florandfauna Experience Tours P.O. BOX 1423 Arusha, Tanzania Phone: +255 786 462 290 Email: info@florandfauna-experience.com Website: www.florandfauna-experience.com Introduction We present a Family Project Proposal for Florandfauna Experience Tours, a recently established tour operating company based in Tanzania, with its primary office situated in Arusha. Florandfauna Experience Tours’ mission is to venture into the small tour operating business, primarily focusing on the rental of 4WD vehicles. This decision is based on our belief that the tourism industry offers tremendous potential for growth, driven by an increase in International Tourist Arrivals. Tanzania has evolved from a destination with concerns about the value-for-money services it offered to a location that now boasts improved services such as accommodations, meals, and transportation. There is a niche market waiting to be served, particularly in the Northern circuit, attracting business executives, public service officials, religious travelers, and politicians, both local and international. This presents a golden opportunity for Florandfauna Experience Tours. The company’s services will primarily involve guided tours in National Parks and Game Reserves conducted via road. Our goal is to expand our reach to cover safaris in the Southern and Western Circuits. However, financial challenges, especially related to tourist facilities like accommodation and internal flights paid in cash, pose a significant obstacle. Early bookings will be essential to ensure a seamless experience for visitors. To address this, the company will initially focus on renting 4WD vehicles to minimize investment requirements, maintenance, and fuel costs. Market There is a substantial untapped market in Europe, America, Asia, and other regions where many individuals have limited knowledge about Tanzania. Additionally, the local market is emerging, with more parents and families starting to explore the National Parks and game reserves. Florandfauna Experience Tours aims to tap into this potential, catering to both international and local visitors. Vision Florandfauna Experience Tours envisions itself as a model contributing to a brighter future for orphans, abandoned and disadvantaged children, and providing social relief for the elderly. Mission Our mission is to support the elderly who lack necessary attention within our communities and orphanage schools, individual orphans, and abandoned children in pursuing their kindergarten and primary education. We aim to contribute to national development, assisting the government’s efforts in promoting tourism and creating employment. The company will strictly adhere to all national laws and regulations on environmental conservation within and outside national parks and game reserves. Long-term Expected Objectives – Acquire at least one suitable, well-operating Land Cruiser. – Support at least one orphanage school. – Provide social support to at least one elderly person in the community. Our Ambition The company aspires to acquire its own safari car, a Land Cruiser, which will reduce transportation costs and increase revenue. National Income The project will contribute 25% of the net profit to the National income. Economic Justification Florandfauna Experience Tours will significantly contribute to handling more visitors, promoting tourism, and increasing the country’s foreign exchange and local earnings. The company’s expansion and growth will create employment opportunities. Financial Gain Income will primarily come from regular safaris. The company will focus on marketing to attract Travel Agents from abroad and expects to organize an average of two safaris per month. Conclusion and Recommendation Florandfauna Experience Tours acknowledges the importance of partnering with Travel Agents from abroad, including those from the USA, Europe, Australia, Japan, China, and South Africa. Such partnerships will enable the company to conduct regular safaris, thus enhancing its experience, popularity, income, and profitability. The project is economically viable and deserves support to help it take off. Analysis of the proposed project demonstrates its viability in terms of employment creation, increased foreign currency earnings, and profitability. Furthermore, it aligns with the national policy of developing the tourism industry, reducing poverty, and creating employment. Florandfauna Experience Tours is eager to receive financial aid or partner with travel agents to expedite project implementation.
